Protecting Designers from Design Theft: the No Fake Fashion Project

Lottozero is proud to contribute to No Fake Fashion, an Erasmus+ initiative dedicated to helping small and independent fashion brands protect their creativity in an increasingly competitive and fast-moving market. The project focuses on giving emerging designers and textile SMEs the tools they need to defend their work against design theft and counterfeiting—issues that disproportionately affect smaller businesses with fewer resources to safeguard their intellectual property. Through training in AI-powered authentication, product traceability, and practical IPR strategies, the project empowers brands to claim their value and maintain control over their original designs.

As part of this effort, the consortium is developing 12 focused training pills covering essential skills for today’s fashion landscape. These include understanding intellectual property rights, recognizing and preventing counterfeiting, navigating e-commerce risks, and mastering key digital competencies such as AI-based image recognition, blockchain tracking systems, and cybersecurity. Each module will be offered in multiple languages and paired with micro-credential certification, helping small brands and creative professionals strengthen their digital readiness while protecting their artistic integrity. Read more about the project in the dedicated newsletter here (access the Italian newsletter).