No Fake Fashion: Behind the Label

This spring, Lottozero contributed to two key moments of exchange and learning around the future of fashion.

In collaboration with Simone Business Club, we delivered an online masterclass exploring critical issues shaping today’s industry, including sustainability, transparency, fashion, intellectual property, design theft, and the importance of authenticity. The recorded session is available to watch on YouTube.

Lottozero also took part in the Fashion For Future 2026 festival in Bolzano, where we led the workshop “No Fake Fashion: Behind the Label – Traceability, Transparency and the Future of Fashion.” The session invited designers, students, and consumers to critically examine garment labels, uncover greenwashing practices, and reflect on the role of traceability and Digital Product Passports in building more transparent systems. A key focus was the need to protect creative work and ensure recognition for designers within global supply chains.

To further explore these topics, check out the No Fake Fashion online course, designed to help designers protect their creative assets and navigate challenges related to intellectual property and authenticity in fashion.